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Communicating the value of brands, products and services has become extremely complex. With the ever-changing media landscape, the rise of social networking, the 24/7 news cycle and more, it can be overwhelming—impossible, even—to manage on your own.
Enter New Venture Communications.
We like this complexity. Why? Because we’ve figured out how to manage and leverage it towards positive results.
We connect the words, ideas and people that matter to your business and its bottom line. We do this through securing media coverage, developing and optimizing content, initiating conversations and building communities. Our seasoned team of communications, marketing and public relations professionals serves as a trusted partner and amplifies your internal capabilities with the right strategies and focused, tactical execution to achieve tangible results that help your business grow. Our goals are mapped specifically to your business needs—directly to sales and revenue generation.
A few client examples:
- Ostara’s story is that of a five-year-old cleantech company that recovers nutrients from wastewater and transforms them into a high-value, environmentally-friendly fertilizer. We have introduced them to major business media such as CBS and Fox television, the New York Times, the Philadelphia Inquirer and Forbes, while also supporting them through the openings of new commercial facilities in Virginia and Pennsylvania and winning prominent global awards such as the World Economic Forum’s prestigious "Technology Pioneer" distinction, the GoingGreen Silicon Valley 100 and the Global CleanTech 100.
- GlobalSCAPE’s story is that of a mid-market, publicly-held company that enables customers to securely exchange information. We have helped them redefine their corporate story and aggressively communicate it to the industry and financial communities, resulting in a 600% stock price increase in 18 months. We have worked with them to orchestrate the launches of new products, a fresh website, social media marketing initiatives and a unique leadership voice in the noisy cloud computing and information security communities. These efforts have led to a dramatic, consistent increase in coverage from leading industry publications such as Processor, eWeek, Government Computer News and more, an expanded thought leadership platform and incremental growth of the company’s social channels.
- KANA’s story is that of a former publicly-held Silicon Valley high-flyer that had swooned in the dot-com bust and was working hard to reclaim leadership in the customer service experience management market, a category they were helping to define. We were brought on board to help orchestrate the launch of a major new web services-based product that had been developed in collaboration with IBM. The launch earned strong media coverage from CRM Magazine and TechTarget, among others, and a warm reception from industry analysts, including Gartner and Forrester. The visibility helped attract Accel-KKR, the private equity suitor that bought KANA in 2009.
- StartUpHire’s story is that of a new online job site that connects exceptional talent with venture-backed companies. We oversaw the launch of the site and have built national awareness for it, attracting new partners such as Garage Technology Ventures and Draper Fisher Jurvetson while filling tens of thousands of positions despite the worst hiring climate in generations and raising StartUpHire’s profile among job seekers and hiring managers. A single mention that we secured on "Good Morning America" dramatically boosted StartUpHire’s web traffic.
Every day, we help companies at various inflection points of growth develop their stories, expand their visibility and increase sales and company valuation.
That’s our story.
What’s yours?