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It’s no longer enough to simply stand out, to build awareness, to rise
above the noise or to just get noticed. That just doesn’t cut it anymore.
Communications today, more than ever before, must have significant impact.
It needs to stimulate action, accelerate growth, and drive sales. For businesses
of all sizes, whether a newly funded startup, a midsize company jockeying
for an entirely new level of leadership, or a major corporation facing intense
new competitors, communications today need to impact the bottom line in
demonstrable, measureable ways that have a lasting strategic affect.
It’s a marketing dynamic New Venture Communications (NVC) is structured
specifically to address. A strategic communications boutique with a seasoned
team of highly experienced and proven marketing, communications and public
relations professionals, New Venture Communications has a track record of making a difference
for companies of all sizes.
‘Big Fish, Small Pond’
Major corporations and young technology companies alike have always wrestled
with the classic ‘small fish, big pond’ communications conundrum:
- How do I access world-class strategic communications
and PR
expertise while ensuring the highest levels of attention to detail? - And, how can I do this
without getting lost among larger
clients?
These are great questions. We can answer them.
With a passion and affinity for connecting words, ideas and people, New Venture Communications was formed in 2004 specifically to turn these dilemmas on their ears.
Over the past five years, the IT industry has seen the rise of exciting new technology markets such as clean tech, social networking, virtualization and digital marketing. Young and established companies alike are taking advantage of these new technologies, some driving the innovations themselves and others seeking to extend their products and services into these new markets.
The
commonality is they all recognize the critical role sophisticated, intelligent,
well-orchestrated strategic communications plays in their success. And they
all recognize the need to partner with highly experienced senior communications
people who have faced such challenges before, who stay calm under fire, and
who can help guide them through all phases of growth. These companies are
eager to work with people who can rapidly assess changing communications
landscapes, can quickly devise smart, impactful communications strategies,
and can execute them swiftly and with tremendous attention to detail. This
is what New Venture Communications does. It’s the kind of hard-hitting,
fast moving, high-impact work we thrive on. It’s what our team loves
to do. It’s in our DNA.
What We Do
NVC develops programs designed to capture and build visibility with those
audiences that directly impact a company’s success. These include target
customers, business and channel partners, industry and financial analysts
and traditional and new media influencers. We do not limit ourselves or our
clients to only the traditional marketing toolbox—we deploy the best tactic
to get the job done right and we utilize both traditional and new media activities
after careful consideration of the most efficient and cost-effective way
to attract the right audience.
Our Background
New Venture Communications is a partnership of two seasoned professionals,
Lisa Kelaita and Rich Moore. Both have rekindled their affinity for working with leaders from startups to Fortune 500 companies, engaging with them in a hands-on fashion daily, with the support of their small, select team of other experienced communications professionals. Our experience includes working
with blue-chip companies such as Hewlett-Packard, Symantec, EMC, Philips
Semiconductor to young and fast-growing startups including Emergence Capital,
Nexsan and Solera Networks.
Finding Your Story
Virtually always, the most compelling stories at early-stage companies have yet to be formulated. In addition, successful and growing companies often find themselves competing against very well-established players or want to enter new markets and need to retool their message to ensure it resonates well with a new audience. NVC revels in this challenge and views it as an opportunity for us to put our talents to work and to help companies win. Pieces of these stories often lie in the hearts and minds of the company's founders, executive team, investors and customers, but nowhere else. And the elements of these stories are usually scattered and diffuse.
As expert storytellers, the team at New Venture Communications can unearth and reassemble these elements and shape them into stories to the company's best advantage. It’s a bit like connecting the dots—dots that are continually moving, morphing and multiplying. Time and again at NVC, we've proven that by making the right connections, we can help a company fully rise to its rightful position amid the always-intriguing and changing IT industry landscape.
At NVC, we firmly
believe in the power of connection—connecting words, ideas and most importantly,
people.