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New Venture Communications offers a full range of strategic communications
and public relations services ranging from brand strategy and marketing to
corporate and financial communications to new media campaigns involving SEO,
social marketing tools, and other online initiatives to customer relationship
programs and analyst and media relations.
Content Toolbox
NVC’s Content Toolbox gives a young company all the monthly service and support needed to regularly update the corporate website to ensure fresh, compelling, impactful content. This includes creating regular ghost written postings for corporate blogs, developing and distributing one news release per month, developing and maintaining appropriate social network, media profiles and presence, and receiving counsel on SEO strategy.
For more details, contact rmoore@newventurecom.com.
NVC Communications Framework – Rapid Design
of a Strategic Communications Baseline Plan
NVC’s Communications Framework provides small- to medium-sized companies with a strategic communications plan. This plan integrates various public relations and marketing activities, and outlines specific objectives strategies, messages, target audiences, tactics and measurement for the company to execute. It involves discussions with key executives and strategic planning sessions and links all activities to SEO and lead generation systems. Upon completion of this NVC Communications Framework, companies can execute their communications activities quickly and efficiently.
For more details, contact rmoore@newventurecom.com.
NVC Express! – A 90-Day Campaign Development
and Execution Assignment
NVC’s Express! campaign is designed for any
sized company requiring short-term strategic communications support ranging
from a company launch or a new major product launch, a new vertical market
initiative, a major communications challenge associated with a critical inflection
point for the company. NVC will work closely with the company’s executives
and the in-house communications team to develop and execute a successful
plan from start to finish, helping the company effectively market itself
during this timeframe while also building leadership mindshare and brand
visibility. With NVC Express! campaigns,
we'll ensure activities connect to SEO and lead-generation programs.
For more details, contact lkelaita@newventurecom.com.
NVC Five-for-Five – Select Activities for Constrained
Budgets
NVC’s Five-for-Five provides a highly focused integrated communications program for companies with limited budgets effectively and efficiently communicate and market to target audiences in the most impactful and credible way while tracking various promotional activities directly to sales leads. Five-for-Five gives even the most budget constrained companies a voice in the marketplace. Along with the company’s executives and in-house communications staff, NVC develops five select activities, including credible messaging, materials and outreach campaigns to put the company in front of key influencers and build systemic visibility and awareness. This integrated communications program can be highly effective if the company 1) has the right strategy 2) cultivates the right messages and 3) executes flawlessly. NVC achieves all three objectives with Five-For-Five.
For more details, contact rbectel@newventurecom.com.
Brand Development
Strategic Messaging
Competitive corporate
and product positioning and messaging for key audiences. Campaign development
targeting prospective customers through direct and mass communications
Competitive
Analysis
Research of competitive issues, competitive coverage analysis, and comparative
messaging
Coordinated Worldwide PR Campaigns
Management of worldwide campaigns, including recruitment of global
resources and agencies to extend company brand consistently, concisely and
credibly
Crisis Management and Communications
Development and execution of crisis management programs, including strategic
counsel, writing, media outreach campaigns and campaign assessment
Corporate and Financial Communications and Investor Relations
Coordination of IR/PR programs for young companies in their pre- and
post-IPO stages as well as for more established publicly-held industry leaders
and those involved in mergers and acquisitions
Public Affairs
Development and management of issues-oriented PR campaigns. Coordination
of programs with resources in Washington, D.C.
Communications 2.0
Strategic Communications Consulting
Strategic consultation defining and aligning
with corporate goals, products, technology, market positioning and messaging.
Positioning documents, competitive messaging matrixes
Outreach Campaigns Targeting Media and Analyst Communities
Media and analyst targeting, relationship management, pitching,
speaker's bureaus, customer application and partner stories, contributed
and viewpoint article placement, editorial features, product reviews
New Media
and Interactive Public Relations
Development and execution of new media campaigns including audio
and video podcast series, blogging, social media presence management, new
media format press releases and press release optimization
Customer Relationship
Programs
Develop and manage customer database of case studies, customer contact with
media and market analysts. Orchestrate programs designed to leverage customer
success stories
Company and Product Launches
Counsel, strategy and planning, positioning, material development, media
and market analyst relations, coverage tracking, event coordination
Strategic Content Development
Positioning and messaging documents, white papers, press releases,
contributed articles, corporate and product backgrounders, web content,
pitch letters, strategic media documents, presentations, newsletters
Event
Planning and Support
Full coordination and management of marketing or media events including
presentations, event content, coordination among speakers or participants,
invitations, catering, venue coordination, media relations
Media Training
Media training sessions with executives and managers. Role-playing techniques,
message development and delivery, how-to sessions on understanding the media
Social Marketing and SEO
SEO–Click to Customers
Application of SEO strategies and tactics to increase traffic to websites
and convert more leads to sales
Development and coordination of strategic SEO plans that are consistent with overall communications strategies and business goals
Optimization of press materials and website content to determine the most effective keywords development and linking
SEO Competitive Analysis
Research and SEO analysis of competitive websites to better understand competition
and customer and prospect search preferences