“The cycle of innovation in the tech industry continues at a rapid and often astounding pace. It’s a privilege to have a hand in telling the stories of tech startups and the VCs that back them as they change the face of the game."

BIO

Lauren Dresnick joined New Venture Communications’ West Coast team in the spring of 2008. To her associate role, she brings five years of expertise in online, interactive and print media—experience that has helped hone her writing, editing and design skills. Lauren’s in-depth knowledge of high-tech companies, market issues and trends can be attributed, in part, to her last role before joining NVC as a managing online editor at 1105 Media.

At New Venture Communications, Lauren relies on this industry experience to engage clients with target press and analysts and help them architect standout messaging and collateral. As co-director of NVC’s new conversational media initiatives, Lauren helps drive this same standout corporate and product brand awareness in today’s digital world. She works closely with clients on their corporate blogs, social network profiles, partner and customer portals, viral marketing campaigns and SEO strategies. She also plays an integral role in developing content, including written, audio and video, to maintain and expand their online presence and ensure they actively join the conversation online.

ADDITIONAL BACKGROUND & RELATIONSHIPS

• Lauren has placed and authored numerous guest columns and blogs for clients, including content that has appeared in destinationCRM, eWeek, Communications News, Government Security News, Business Management, Wireless Week and others. Topics have ranged from cyber security to risk mitigation in the cloud, leadership in today's tough economy and improving ROI through BI investments.
  
• As managing online editor for 1105 Media’s Visual Studio Magazine (VSM) website (formerly, Fawcette Technical Publication’s FTPOnline.com content portal), Lauren led a small team in providing news, in-depth analysis, and hands-on information for IT managers, architects, and developers. She facilitated the development of content as well as authoring numerous features on current products, trends and events. She also contributed extensively to the 2007 redesign of the VisualStudioMagazine.com.
  
• Lauren is currently pursuing a professional certificate in graphic design from UC Berkeley Extension and has completed a number of course in the school’s fine arts department, particularly in painting.
  
• Group affiliations: Lauren frequently attends San Francisco tech, public relations and media events. She’s a regular volunteer at Hamilton Family Center programs, which benefit homeless families in San Francisco. Lauren also volunteers her time at local green events, such as the San Francisco Green Festival.
• Read Lauren’s recent NVC blog postings.
  

EDUCATION